Demonstrated Interest

A term which is somewhat unknown to many new to the college search and application process has been gaining a lot more attention recently. 'Demonstrated Interest' is real and very much alive! Although one can not be certain how much weight it has in the admission decision, it is not something to be brushed aside.

In the 2016 NACAC Admission Trends Survey, nearly 40% of the colleges responding rated demonstrated interest to be of moderate or considerate importance in their admissions decisions. Although we can not be certain what that means, we can safely assume that if a student is matched up with a candidate of very similar caliber, having demonstrated interest would give them the advantage.

What is it? It is pretty much all in the name. It is the student showing their interest in their potential colleges. It is the student letting the school know they are considering it. It is a student establishing a relationship with the school. It is the student putting themselves on the school's radar.

Why should you do it? Colleges have a tough decision deciding between thousands of quality applicants and knowing that a student has taken the time to connect with the school and get to know it demonstrates to them that they have a genuine interest. They want to enroll a certain number of students and students who have demonstrated interested are more likely to accept their offers of acceptance. Makes sense, right?

How do you do it? There are many ways to demonstrate interest, most of which will likely occur on their own as you are doing proper research to find which schools are a good fit. Going on campus visits, requesting information, emailing admissions with questions, attending college fairs and speaking to your local admissions representatives, participating in interviews if available, following the schools on social media platforms, and applying to Early Decision or Early Action deadlines are all common and somewhat easy ways to demonstrate interest. When you attend official campus tours, the colleges usually collect your information. If you decide to do your own, be sure to stop in at the admissions office and speak with a representative to get your name on their 'list'.

No need to go crazy emailing admissions on repeat and risk annoying the already extremely busy staff, just do your due diligence with your research and be sure to show the schools you are interested in some love! As always, be real, be YOU.

For more information on this topic listen to Ethan Sawyer, The College Essay Guy in his podcast: https://www.collegeessayguy.com/podcast-stream/demonstrated-interest-how-to-build-authentic-relationships-with-colleges-and-why-its-a-good-idea

Campus Visits Done Right

What may seem to be a long drive for a boring tour given by an overly peppy guide who speaks faster than ever imagined possible is actually more valuable than most families think if done right. Giving the students a clearer picture of what they want and don't want from their future college, allowing them a chance to demonstrate interest to their top choices, getting their questions answered and showing them what they are working for and where they may be in a short time are all reasons not to forgo the campus visits. Here are 5 tips for getting the out of your next campus visit.

• Research first - walk onto campus with some knowledge of the school and programs you are interested in. It is unlikely you will know exactly what you want to major in, but you probably have some ideas. These visits are your chance to sort through them. You should have your questions which were not answered online ready to go so that you can ask the admissions counselors or program directors on site.

• Tailor your tour – make arrangements ahead of time with the admissions office to meet the people you want to meet and see what you want to see. If you think you are interested in English, try to schedule a meeting with an advisor for that department and look at those classrooms and curricula. Interested in science? Take a good look at the labs, look at what students are doing in their classes, speak with some professors. Although many schools will not be able to or want to accommodate such individual requests, you can take the initiative to do most of these things on your own while on campus and if it is a school you are truly interested in, do not take no for an answer. Some schools also have open houses or visits geared specifically towards certain majors or departments. Pay attention to their schedules and attend one which most matches your interests. In addition to the academic facilities, you may be interested in athletics, arts, or another side of campus. Explore those as well. Scheduling your tour around an athletic competition, concert, or other student event is a fun and easy way to explore beyond the tour.

• Get a feel for student life – general student characteristics and social life can vary significantly by campus. Visiting campus while school is in session is crucial. Take the time to eat in a campus dining hall, visit the library, tour the student activity center, and pick up a campus paper and other information on student activities to get a feel for campus life. If you can not attend a tour while students are on campus before applying, be sure to revisit later.

• Explore the area– campus location can play a big part in your decision and it is better to find out what you think of the town/city now. Safety, transportation and entertainment options are among the things to take into consideration off-campus.

• Take notes – after a few tours, the campuses and information may seem to blur together. During or after your visit, do not forget to write down your thoughts. You can even take pictures to jog your memory later.

Big or small, urban or rural, religious or not – a student may have no idea what they prefer until they experience it in person. Campus visits are invaluable for showing a student what qualities they want in their future school. Even visiting a school a student knows they have no interest in can prove helpful as it shows them a different side of things and gives them a clearer picture of what they do not want. You wouldn't buy a car without driving it or a house without seeing it, so why would you pay for an education at a school which could potentially cost more than either of those without visiting beforehand? Do the campus visits, and do them right!